according to referring sources familiar with the matter, the reports have found that giant web trying to get along with Playdom, Electronic Arts and Zynga, a company they has also recently chosen to financially support, to create games it will integrate its social network. Google try to follow the millions of Internet users and advertisers investing more and more on Facebook, Twitter and other social networks. For their part, developers of online games would be to Google a way out to break their addiction to Facebook, which depletes 30% of their earnings, according to source.

In recent months, Google has placed his stones in the field of online games and should launch a gaming platform by the end of this year, revealed TechCrunch. To this end, the firm has invested in Mountain between 100 and 200 million U.S. dollars in Zynga and acquired in April LabPixies, a company that specializes in developing applications and games for the web. In terms of formal channels, the Google boss Eric Schmidt told the newspaper that “the world does not need a copy of Facebook." In the other camp, a Facebook spokeswoman declined to comment on the case Google, but stated he expected the emergence of competing networks.