Book retail merchant Barnes & Noble (B&N) awaits to gather $1 billion in revenue from sales of e-book, including e-books and e-textbooks, by 2013, the company stated yesterday. The company desires to captivate a 25% share in the e-book market byway, stated William Lynch, B&N's CEO, in a note to shareholders particularization the company's business development strategy. gross from B&N's digital class, B&N.com, added up $144 million in the first quarter of 2011, according to a registering with the U.S. Securities and Exchange Commission on Sept. 9.

The division accounts for e-commerce, device and digital newsstand sales. The firm reported $1.4 billion in revenue for the quarter. B&N sells the Nook e-reader, which was reveled in October 2009. The company has stated that its digital scheme includes presenting books, magazines and newspapers not only to the Nook, but to multiple devices. The firm earliest this year brought out Nook mobile applications for Google's Android OS and Apple's IOS, which is used in the iPhone. Sales of e-books have equaled the main driver of revenue increase in the digital business, Lynch stated. Strong Nook sales and the company's 717 physical stores have assisted fuel respectable e-book sales.