As an eBay press release stating, eBay.com is currently working on a search engine optimization. The code name of the project is Cassini. According to Hugh Williams, vice president of search engineering, search engine is the much faster and more flexible work very much.

In the next 12 months, new search technologies are tested and the order of search results will be influenced by factors even more data than is now the case already. Williams: "In practice this means that the results will be relevant to our users and our search engine will adapt more easily, faster and more accurate because what our customers on the page. We consider that already a small number of our users, and we see great initial results. "

eBay constantly runs dry runs and there are currently at least 50 new buyer's experience with 15 different search algorithms. The test runs so that the eBay user from the trials do not notice (to be). The behavior of the "test-user" is then compared with the handling of other eBay users and analyzed the results.