The social network Twitter has launched a trial to introduce advertising on the timeline of users who use the application TweetDeck, which has more than one million users. Twitter major advertisers, Virgin, Starbucks and Red Bull have already started the first tests of this service. This is a new type of paid advertisement, according to source, called 'Promoted tweet "that appears in the search bar so if the user continues to this poster as if looking for something concrete on the network. People who view these ads will be chosen based on the types of products they consume on Twitter.

The company which last April launched a system for charging for each 'tweet', positioning them among the most watched of the day.
"We look forward to working with Twitter to carry out this program and measure the reactions of people. We are confident that these tweets will be positive for both users and advertisers, "says CEO Hoot Suite, Ryan Holmes. According to the network, the service will work in a "similar to existing accounts. "We will use various methods to determine the relevance of the 'tweet' to a user, including the list of people they are. We expand the service only when we are sure that we are taking the proper experience to our users," they say.