According to analysts and market research, the price of DRAM, the main memory in personal computers, will be able to continue to decline during the first half of next year before recovering again. Memory chips are important for the speed of an entire computer system, so valuable in the past year thanks to the recovery of the computer industry. But in recent months, changes in consumer demand has affected sales of computer chips and push prices down. Production of DRAM manufacturers increase has caused chip prices to add impact and increase plant capacity will also reduce the price of DRAM. According to DRAM eXchange, increased production of Samsung Electronics has recently pushed prices lower, while the rival firms to increase production has also increased pressure on prices in quarter 4 / 2010.

Earlier this year, Samsung has actively expanded capital spending, with 9 trillion Korean currency, equivalent to $ 7.8 billion dedicated to their memory chip industry, which is a lot of money for a large company. In the investor conference the company's third quarter, the executives of Samsung, said they expect DRAM prices will decrease to 30% by year's end. Mike Howard analyst at research firm iSuppli said that Samsung plans up to 50% market share in DRAM and has tried to expand and upgrade their plants. He said that by investing more capital to expand production and improve production technology, the firm may reduce prices and market shares of competing firms.

DRAM prices down often helps computer users buy cheap when buying a new computer. This time, when the price of DRAM sold the bar in the store can be reduced, the company provides computer seems to have a plan to provide better computer configuration instead of discounts. At an investor conference recently, Gianfranco Lanci, Acer's chairman and CEO, said the cost of some components, including LCD and DRAM has dropped, but may not reduce the cost of computers, computer might be better configured. Acer is one of the largest computer supplier in the world.