Big companies are doing in IT payment of a small social networking company. Market research firm IDC said that promote business through the use of social networking tools will continue to increase, but the social foundation to meet the needs of the business is not much. IDC also said that many small and medium enterprises continue to promote their brand on social networks like Facebook to be able to attract attention and maintain customers online without the expensive construction sites as traditional.
Frank Gens, IDC's analyst team leader, said that social networking is one of the technology can go far and might be the leading platform for the next few years.

Gens predicts the solution provider of hardware and leading software such as Oracle, SAP, Microsoft, HP, Cisco and IBM are still intently watching the social networking trend is bringing business to the firm could "jump in" collaboration or increase their presence. IDC predicts, about 30% of social networking will be other companies acquired in 2011. Dan Olds, an analyst with the Gabriel Consulting Group, also said there are many social networking companies acquired this year.