Through an official press release announces the opening of Apple Mac App Store for the day Thursday, January 6, 2011. Mac App Store a new shop to be added to the already known iTunes Store, App Store and iBook Store and draws its inspiration from it. The purpose of the Mac App Store, Steve Jobs had anticipated during the presentation of "Back to the Mac last October, is to allow Apple users to more easily find the applications for Mac OS X operating system by making digital delivery of a service that automates also the installation of the software.

From the commercial point of view, Mac App Store follows the same business model for the App Store for paid applications Apple keeps 30% of earnings, while the remaining 70% is granted to the developers. Mac App Store will be available at launch for all users of Mac OS X 10.6 Snow Leopard as a free download through the Software Update service.