Analysts believe that the dynamics of the company’s battles with Apple in the Smartphone and tablet wars are not going to change after Eric Schmidt steps down as Google CEO. Recently, Schmidt revealed that he would be stepping down and Larry Page, co-founder of Google would take over as Google CEO. Schmidt will be focusing on long range deals, partnerships and building relationships with businesses and governments by staying on as the Executive Chairman. Since late 2009, Google and Apple have been brawling in the mobile market after Google came up with its Android operating system based Smartphones to compete with Apple’s iPhone.
As Google gears up to compete with Apple’s iPads with its Android based tablets, the competition between these two technology titans is going to heat up. Apple is right now pressurized to boost sales as its iPhone has been overtaken by Google’s Android based Smartphones in terms of overall sales. The competition between these two giants has been quite intense. While Apple executives have been belittling Google’s Android technology as OS “bizarre”, Schmidt pointed towards Apple’s board of directories for possible anti-trust issues during a Federal Trade Commission enquiry.
Google and Apple’s tug of war isn’t going to be affected much by Schmidt’s exit as CEO from a short term or a long term point of view. Brian Marshall, analyst with Gleacher & Co. who has been following Apple for some time now believes that the situation won’t change at all. In the near future, he sees both the companies going about on their own path. Ezra Gottheil of Technology Business research agrees that just because Schmidt is no longer CEO, Google wouldn’t be doing anything different with Android and Chrome OS. He adds that the Google-Apple battle isn’t going to change as they are both competing in the domain name.
Ray Valdes from Gartner states that while the generals might have changed, the battle lines haven’t, while referring to Apple CEO Steve Jobs handing over company control to COO Tim Cook to go on his medical leave. Valdes believes that there could be some change due to the fact that both Apple and Google are going to be run by new people. Meanwhile, there is belief that Larry Page is controlling Google temporarily till a suitable replacement is obtained for the CEO position. Apple too might consider someone other than Cook once Steve Jobs steps back strongly as CEO.
Valdes adds that the technology sector is really dynamic and rapid shifts could occur in top positions. Apple might experience a change in its alliances and strategies with a change in the CEO level personnel. Apple failed to make Ping, an iTunes element work even with an Apple-Facebook alliance to ultimately compete with Google, while Jobs was around. So, Apple might be more successful the next time, with a new leader in place. Valdes concludes that there could be turnarounds in this direction too as the assumptions on the change in CEO might not be valid anymore.