Microsoft has taken its anti-Windows XP campaign to another level by introducing a television advertisement last Monday night hoping to convince new consumers to upgrade their older desktops and laptops to advanced Windows offering. Microsoft is trying hard to promote its later version of Windows Operation System and Applications to usher the existing users into the era of its most successful operating system ever: Windows XP.

The first appearance of the advertisement was unveiled at 20:00 hours on ABC, CBS, and NBC together. In fact, one of the trailers was even accessible on popular video sharing site YouTube before making its television debut.

Todd Bishop of GeekWire stated in one of its reports that these ads are actually more refined version of Microsoft’s earlier “I’m PC” campaign that was started a couple of years ago. However, this new ads are intentionally targeted toward existing Windows users only.

In a statement Microsoft, stated that the ads features real couples who believed their 4-year old PC was good enough to serve their needs but was surprised to see a PC store built out in their homes.

‘Good enough’ holds a pivotal key in this ad, and here it is used in reference to the term used by analysts to explain the difficulties of a developer when it comes to convincing existing Windows users to upgrade to advanced version of applications, especially when customers are contained with existing applications.

Microsoft claims that its intent behind these ads is to show to the existing users of Windows PCs that they can get a better personalized and productive system that is capable enough to exceed their expectations and astonish Windows PC users with an ultra-stylish computing experience.

According to Michael Cherry, an analyst with Directions on Microsoft Year, a Kirkland, Washington that covers only the Microsoft research firm, achieving this goal will be a tough task, and issues are far bigger than the ‘Good Enough’ ideology. Eventually, many other things will affect the idea of Microsoft and old PCs being ‘Good Enough’ a fraction of the entire issue. According to Cherry’s ideology, in this process of encouraging PC users to upgrade, Microsoft is not just competing against itself, i.e., Windows XP or Vista vs. Windows 7, but is also inviting competition from other technologies that users may like to adopt. Cherry further continued that because of the technical advancement over the years, people’s priorities have changed from the PC to a whole lot of wider options. Earlier, when people had money, buying a PC was their first preference; however, now, they are looking into better alternatives in form of SmartPhones, iPads, and Tabs.