The web discovery service by StumbleUpon has developed a huge presence in the internet domain with over 15 million users and around 1 billion personalized recommendations each month. In the month of June, StumbleUpon had the recognition to derive much traffic on its U.S. website, much higher than the social networking giant Facebook. The statistics for this have been forwarded by the Web analytics firm StatCounter. StumbleUpon is presently planning to expand itself to the mobile world and has therefore remodeled its iOS app on July 12, 2011.


The main aim of the free StumbleUpon app is to enhance the web discovery experience on the Apple’s iOS devices. You can choose to sign up for this service either through the app or directly from their website. In addition, you can choose the content of your interest and get going. The StumbleUpon app can provide you with interesting articles, photos, videos, websites and more. You can even share the content of your choice to your friends on StumbleUpon, Twitter and facebook.


The 1.4 update of Tuesday highlights the social features of the mobile app of StumbleUpon. The new StumbleUpon page showcases a social bar on the top of each page, which features the StumbleUpon user who “liked” a particular article.
Interface of the iOS app has also been changed and has been introduced with prominent photo thumbnails, which shows your interest as well as the lists the people whom you follow. The homepage of the app also has numerous links to images, news pieces, videos and friends that can be used for fast browsing. Besides, the presence of the StumbleUpon button, the site can also be swiped from one page to another to discover new content.


Whether you are a newbie or an old user in the world of StumbleUpon, you would surely find the app interesting. The new app is easy to navigate and brings about interesting content. However, news pieces can sometimes be rattling. One can jump from a story on Derek Jeter skipping to Manilla Hotel Chain to even about the World’s largest thermometer in Baker, California.


In addition, a few interface elements are difficult to understand. One can even press the thumbs down icon if they are not impressed by a piece of article. One can even report spam and duplicate content as well as block the user with the help of a triangle next to the icon. However, the triangle is small making it difficult to use.


StumbleUpon, one of the major players in the internet domain faces strain on its iOS platform. In contrast, the Flipboard has recognized itself as the provider of personalized news on the iPad. Some other apps, including Zite and Taptu are also well recognized for putting a great deal on emphasis on finding unique content from the web.


Presently, StumbleUpon works well on iPhone, iPod touch and iPad. The 1.4 update by StumbleUpon has brought significant changes in the version that has been specially designed for the smaller iOS devices of Apple. The iPhone app is bestowed with a social bar. StumbleUpon provides faster browsing and bug free experience for its users.