It's not just enterprises that prefer LCD monitors over CRTs. Even ordinary con¬
sumers are opting for the same with their home PCs, thanks to the sharp decline in LCD monitors prices. Plus of course they hvae other advantages like lower power consumption, lower foot print, and more comfortable for eyes. Usually, the battle for supremacy in g 92% this segment has always been between Samsungand LG, and thisyearisno different. There's stiff competition between the two, but the more future ready brand appears to be LG this time. Samsung follows close on its heels. On the brand persuasion front, its IBM LCD monitors that are the most persuasive, with more users likely to purchase them than those who have it on top oftheir minds.

LG and Sam sung are at the bottom of the brand persuasion relative index, which is understandable given that their existing user base is far beyond all other players. In fact, the two brands alone received more current ownership votes than all others combined. In brand pull, Sony had the highest score, followed by Dell. In brand loyalty, Dell was on top, with 40% of its existing users likely to purchase Dell monitors in the next 3 months as well. What this obviously means is that other players need to watch out because they have less than 40% of their existing users loyal to their brands