Nobody can afford to ignore the mobile space, given the stupendous growth it's
witnessed. Today a mobile phone is a tool to conduct your business efficiently on the move. So much so that most well-known mobile brands have introduced business phones for busy mobile executives. So it's these business phones we're comparing in this survey. Amongst all busi- 100% ness phones, Nokia is the most future ready brand, making it the winner of users' choice awards this year, followed by Blackberry at a distant two. Interestingly, we've also had brands iliat are not really considered as pure play business phones also in the list, like I.G and Samsung. But then a mobile
phone is your personal companion and 100% you can use it as per your requirement.

So we have Sam sung as the most persuasive brand in business phones, wherein users who said they're likely to purchase it are more than those who had it on top of their minds. Likewise, Sony Ericsson is the second most persuasive brand. In brand pull, it's the Blackberry that has the maximum traction, with lots of users switching into the brand and very few switchingout. On the brand loyalty front, Nokia and Samsung rule the roost with more than 40% oftheir existing users likely to stay with them in the next three months as well. The remaining players have brand loyalties that are well below 40%. The worst hit are Motorola and Sony Ericsson.