Thread: Favorite Blogging Site

One ofthe torch bearers for the Web 2.0 revolution has been blogs, short for Web Logs. Today, they're all the rage, and the primary reason for the same is their ease of use and free availability ofblog sites. That's why it's more common for individuals to run their own blogs than have their own websites. Given its popularity, we decided to add this category to the consumer segment this time. The winner of this time's Users' Choice Award for blogging sites is Blogger, followed by Blogspot, Type pad, and W ordpress. Here, Typepad is the most persuasive brand, and W ordpress has the highest brand pull, with more consumers likely to switch in to the brand than switch out. Typepad has the next highest brand pull. Wordpress enjoys the highest at 62%, followed by Blogger at 42%, Blogspot at 32% and finally Typepad at 38% . Typepad needs to watch out because 38% of its existing users said they're likely to switch to another blogging site.