Thread: General Indian Online Portals

The online general portal space is very crowded with a lot of websites. Amongst consumers, only those portals survive that have been around long enough to have seen the ups and downs of the market. That's why has emerged as the most future ready site, making it the Users' Choice for this year. Even the others that have managed to enter the club are portals that have been around for many years. Yahoo's closest competitor is indiatimes, with a relative index of 59%. Rediff follows close on the heels of indiatimes, while stands at a distant fourth. Last brand on the index is Sify. MSN has emerged as the most persuasive brand, followed by Sify has the highest brand pull, followed by MSN. however, still enjoys the highest brand loyalty amongst its users, followed closely by Rediff. needs to pull up, as 59% of its current users said they were likely to shift out in the near future.