Google continues to be on the bleeding edge of advertising proliferation. Now they have invaded the sacred space of online gaming. Their new technology, dubbed AdSense for Gaming beta shamelessly inserts video, image or text ads at the beginning, middle and end of levels in an online game. Currently, Google offers Ad Sense for Feeds, AdSense for Search, and AdSense for mobile content. AdSense contains advertisements advertised by Google and revenue generation on a cost-perclick or a cost-per¬impression basis. The revenue from AdSense for Gaming will be shared by Google and the Game Developers.

In the loop are the game developers Konami Corp (as in, the makers of Metal Gear), Playfish, Mochimedia, Boonty, Grab, Heavy Games, Arcade Town, Cafe.com, Zynga
and Demand Media. Google is for once behind the pack, frontrunners like DoubleFusion, IGA and Massive from Microsoft are already well established in the in-game advertising industry. Currently there are only three marketers, Sprint, Sony and eSurance. What Google is really looking to do is "reach the new generation of social gamer", according to their Web site. And another revenue generating solution Google has come up with is to offer buyable content on YouTube. Music, films, TV shows, video games, books, concert tickets and almost every other media related product for sale will be on offer on YouTube. The sales are conducted via Amazon.com, or for music, via iTunes, with a revenue sharing model for users who buy products through YouTube.

YouTube consumes a massive portion of the entire bandwidth usage of the Internet itself, and has not been great at generating revenue for Google. The primary mode of revenue from YouTube currently is AdSense. Google is experimenting with in-video advertising using tickers below the video while it is playing. After pulling a load of copyrighted content, YouTube is also experimenting with sharing revenues from copied material by using a Video ID technology, that diverts revenue from copied content to the owners of the content.