Thread: Webmaster tools

FeedBurner:
As far as RSS goes, FeedBurner is the hottest feed management technology. If you thought RSS was powerful before, it's ten times as useful when powered by their proprietary tracking and enhancement technologies. When you sign up for FeedBurner, you give it your RSS feed's address, and FeedBurner gives you a new feed address to replace it with. When people subscribe to your new FeedBurner address, the service starts tracking subscriptions.

Google Webmaster tools:
This is a must if you want your site to be optimised for Google's search algorithm. It will tell you when the last Google crawler visit occurred, what kind of errors are encountered in your website, and the most important is your 'prefer domain. Google Web master tools are free to use, which was a wonderful surprise-that Google actually came up with this tool to make the Web master's life easier.
If you often wonder why you didn't do too well in Google's ranking, this tool might help you to detect the problem. Anyway, it works fine but still lacks some important features. We encountered some trouble figuring out what had caused the errors in our website, and there was not much assistance to fix the errors other than just showing the error messages. For future releases, we hope this tool will become more intelligent and help us, step by step, in solving issues that may crop up.

Google Analytics:
Google Analytics is one of the best tools out there for analysing traffic on your website. With a little bit of setting up, it will give you an enormous amount of information about who is corning to your site, what they're looking for, and how they're getting there. In fact, it has so much information that it can be overwhelming! Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve the return on investment of your website and increase conversions.