How to Start an Online Radio Station for Your Business

Online radio, or streaming music stations, can be a force for getting the word out about a specific product or service. Aside from the general online marketing outlets, make your own, free station? You'd have a captive audience that would learn all about the product or service while enjoying the music programmed in the stream. Sell advertising time and may even be able to make a small profit. It's relatively easy to do.

• Contact Internet service supplier about leasing a high-speed information line. Tell them what to do with it and they should be able to give a subscription plan.

• Download and make the SHOUTcast radio software.

• Get some music, create a playlist and to begin streaming.